Senate Minority Leader Chuck Schumer is calling on the FDA to clampdown on a new type of “snortable chocolate,” warning that the cacao powder substance is being marketed like a drug.
The New York Democrat wrote to the US Food and Drug Administration (FDA), Saturday, calling for a crackdown on inhalable food products like Coko Loko, according to AP.
Coko Loko, produced by Florida based company Legal Lean, is described by its manufacturers as “infused raw cacao with a special energy blend.” It doesn’t divulge details on further ingredients, but it reportedly includes common energy drink constituents.
The product is intended to focus the energy of the consumer as well as improve mood and overall well being.
“A sudden rush of serotonin will produce an elevated mood and a state of euphoria similar to the feeling of ecstasy. This is the feeling that will make the music sound better and increase overall happiness,” the website claims along with the disclaimer that its statements have not been evaluated by the FDA.
The company also claims snorting the substance will unleash a “euphoric energy” ideal for “party goers to dance the night away without a crash.”
Schumer says the product has “no clear health value” and warrants an investigation. The FDA previously told the Washington Post there’s been no decision on whether the agency would regulate the product.
“I can’t think of a single parent who thinks it is a good idea for their children to be snorting over-the-counter stimulants up their noses,” Schumer said.
The website notes that Coko Loko is not recommended for children, though it’s available online for $ 19.99.
Company founder Nick Anderson told Good Morning America that he didn’t consult with any medical professionals but witnessed the trend gaining popularity in Europe.
“There’s really no negative publicity so I thought we’re good to go,” he said. Medical experts have said, however, that it’s unclear what the effects of the product could be.